Training: Intro to franchising, Section: CERTIFICATE

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Last updated 6 November 2023

Intro to franchising

4 topics

Overview

You will learn the advantages of setting up a franchise and how to go about it, what's involved and what to look out for.

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Description

Trainer bio:

Chris Lim, CFE
President
Philippine Franchise Association

Mr. Chris Lim is the CEO of Francorp Philippines, the Philippine’s largest franchise development consultancy and the President of U-Franchise, the Philippine’s largest franchise matching company.

He is also co-founder and CEO of Zoom Lab Digital, a digital marketing consultancy aimed at helping entrepreneurs make the most out of digital marketing and the co-author of “The 12 Strategies of Franchising”, a landmark book about Philippine franchising featuring 25 Filipino franchise brands. He used to be based in London as Senior Global Brand Manager for Unilever.

A multi-awarded marketer, he is a recipient of the Young Market Masters Award the much-coveted Agora Award for Entrepreneurship. He is currently the President of the Philippine Franchise Association as well as its Director for ASEAN and Special Projects.

What you'll learn

Franchise business models and types of franchises
Elements of a franchise
Benefits of franchising.
Questions to ask a franchisor.
How to evaluate your readiness for franchising.

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Philippine Franchise Association

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The Philippine Franchise Association (PFA) is a voluntary self-regulating body for franchising in the Philippines. Its members are bound by the Fair Franchising Standards (FFS), the Association’s code of ethics, which exhorts members to practice transparency and fairness in the conduct of sale of their franchises. Hence, PFA is home to the Philippines’ most trusted franchise brands, many of which already have overseas outlets or are ready to go international.

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