Training: Enhancing ASEAN SMEs' Competitiveness in the Hong Kong Market, Section: VIDEO TRAINING

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Last updated 27 July 2026

Enhancing ASEAN SMEs' Competitiveness in the Hong Kong Market

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Overview

This course equips ASEAN SMEs with practical skills to enter and grow in the Hong Kong market via digital platforms and cross-border e-commerce. Five short modules cover market opportunities, digital business models, localised marketing, logistics, and business-matching preparation, with worksheets and downloadable templates for immediate application. Complete this course at your own pace.

Certificate is available upon completion.

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Description

Complete this virtual self-study course at your own pace. Five short modules are presented through videos and cover market opportunities, digital business models, localised marketing, logistics, and business-matching preparation. At the end of each module you will complete a self-assessment.

What you'll learn

Understand the Hong Kong market landscape, consumer preferences, and emerging business opportunities.
Learn how to select the most suitable cross-border business model and develop an effective route-to-market strategy.
Develop localised digital marketing content and product listings for Hong Kong consumers.
Gain practical knowledge of cross-border logistics, payment systems, after-sales service, and export risk management.
Prepare professional company profiles, buyer-ready presentation materials, and understand the fundamentals of quotation preparation and business negotiation.

This training is implemented under the ASEAN-Hong Kong, China Free Trade Agreement (AHKFTA) – Economic and Technical Cooperation (ECOTECH) Work Programme, which promotes SME development, digital trade facilitation, and greater regional market integration.

Section outline

◄WELCOME

►SELF-ASSESSMENT

Watch the videos and then complete the self-assessment in the section below for each module.

◄WELCOME

►SELF-ASSESSMENT

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Khon Kaen University Business School

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Khon Kaen Business School (KKBS) at Khon Kaen University is a leading Thai business faculty focused on education, research, and industry engagement to develop professionals and entrepreneurs. It partners with government, international bodies, and the private sector and has strong experience in capacity-building, executive training, and applied research.

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Video based learning

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