In this training session you will gain valuable expertise in cross-border e-commerce, digital marketing, logistics, customer service, and export readiness, with expert presentations, case studies, and interactive discussions designed to equip you with the knowledge and tools needed to expand into the Hong Kong market.
Programme: Day 1 (20 August)
Time: 09.00 - 17.00 (GMT +7)
- Hong Kong market snapshot and FTA opportunities for ASEAN SMEs.
- Market demand trends across sectors and product standards.
- Consumer behaviour in Hong Kong: online shopping patterns and key platforms (HKTVmall, Tmall, JD).
- STP value proposition and positioning refinement.
- Cross-border e-commerce models: marketplace vs distributor vs D2C.
- Content localisation (English/Chinese) for listings and ads; influencer/KOL and social commerce playbook.
- Import/export requirements and product compliance (labels, standards, documents).
Programme: Day 2 (21 August)
Time: 09.00 - 17.00 (GMT +7)
- Go-to-market and funnel design for Hong Kong.
- Performance marketing basics: budgeting, targeting, conversion tracking.
- Content strategy for premium and health products.
- Market entry strategy to real e-commerce experience in Hong Kong.
- Store readiness checklist: product info, pricing logic, packaging, brand story.
- Partnering in Hong Kong: distributor/buyer expectations and negotiation; pricing and quotation practice (Incoterms, MOQ, lead time, payment terms).
- Shipping options and cost drivers (air vs sea, consolidation, delivery SLAs).
- After-sales service expectations: returns, exchanges, warranty.
NB! This is a hybrid (onsite and online) webinar, with Zoom live streamed on ASEAN Access LEARN from Bangkok. By registering on LEARN, you are registering for online participation.
NB2! Selected participants from the training session will be invited to the virtual matchmaking event, on 28 August. If selected, you will be contacted directly.
The 2-day workshop is delivered by the Faculty of Business Administration and Accountancy, Khon Kaen University, under the ASEAN–Hong Kong, China Free Trade Agreement, Economic and Technical Cooperation (ECOTECH) Work Programme, with support from the Office of SMEs Promotion of Thailand.
ASEAN ACCESS LEARN
