The People’s Republic of China is one of ASEAN’s most significant economic partners, with strong linkages in trade, investment, and regional connectivity.
It is essential to strengthen SMEs’ practical understanding of trade benefits, market entry pathways, and cross-border business opportunities within the framework of the RCEP, which connects ASEAN Member States with major regional economies, including China.
In this session you will
- Enhance your understanding of RCEP among ASEAN SMEs
- Learn about trade and investment opportunities in the Chinese market
- Gain from shared practical experiences from ASEAN entrepreneurs
- Increase your awareness and utilisation of the ASEAN Access platform
Programme
| Time |
Activities |
| Introduction (20 minutes) |
| 10.00 – 10.05 |
Registration |
| 10.05 – 10.15 |
ASEAN Access video |
| 10.15 – 10.20 |
Greetings by MC
- Self-Introduction
- ASEAN Access Introduction
- A brief overview of opportunities for ASEAN entrepreneurs to expand into the Chinese market.
- Introduction of the organizers and objectives of the event.
Master of Ceremony (MC): Miss Orawan Khonwittayayothin |
| Seminar (40 minutes) |
| 10.20 - 11.00 |
RCEP and Opportunities for ASEAN SMEs in the Chinese Market
- Overview of RCEP and its key provisions
- Trade benefits and practical utilization
- Market opportunities in China for ASEAN SMEs
Speaker:
- Ms. Channipa Booyasait
Trade Officer, Senior Professional Level
Department of Foreign Trade (DFT), Thailand
|
| 11.00 – 11.05 |
Q & A |
| Panel Discussion (50 minutes) |
| 11.05 – 11.10 |
The MC introduces the panelists and the moderator. |
| 11.10 - 11.50 |
Real Experiences: ASEAN Entrepreneurs Expanding to China
- Market entry experiences
- Challenges and adaptation strategies
- Key success factors
Panelists:
- Mr. Sirichet Chiraphongwatthana
Director fo IMG Corporation Co., Ltd. (Mantra Brand) and ASEAN Access Ambassador of Thailand.
- Dr. Tran Van An
Deputy Chief of Office of the Vietnam Organic Agriculture Association (VOAA) – Chairman of Mekong Herbals Joint Stock Company, Vietnam.
- Mr. Abdul Hafiz bin Abdul Khalim
CEO and Co-Founder, AGYM Nutrition Sdn. Bhd., Malaysia.
Moderator: Ms. Prim Kaewpradub |
| 11.50 – 11.55 |
Q & A |
| 11.55 – 12.00 |
Closing |
Organisers:
- The Office of SMEs Promotion (OSMEP), Thailand
- Institute for Small and Medium Enterprises Development (ISMED), Thailand
- Agency for Private Enterprise and Cooperative Development, Vietnam
- Ministry of Entrepreneur and Cooperative Development, Malaysia
ASEAN ACCESS LEARN
