Training: RCEP in Action: Opportunities and Practical Experiences in Expanding to the China Market for ASEAN SMEs

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Description

The People’s Republic of China is one of ASEAN’s most significant economic partners, with strong linkages in trade, investment, and regional connectivity.

It is essential to strengthen SMEs’ practical understanding of trade benefits, market entry pathways, and cross-border business opportunities within the framework of the RCEP, which connects ASEAN Member States with major regional economies, including China.

In this session you will

Enhance your understanding of RCEP among ASEAN SMEs
Learn about trade and investment opportunities in the Chinese market
Gain from shared practical experiences from ASEAN entrepreneurs
Increase your awareness and utilisation of the ASEAN Access platform

Programme

Time	Activities
Introduction (20 minutes)
10.00 – 10.05	Registration
10.05 – 10.15	ASEAN Access video
10.15 – 10.20	Greetings by MC Self-Introduction ASEAN Access Introduction A brief overview of opportunities for ASEAN entrepreneurs to expand into the Chinese market. Introduction of the organizers and objectives of the event. Master of Ceremony (MC): Miss Orawan Khonwittayayothin
Seminar (50 minutes)
10.20 – 11.00	RCEP and Opportunities for ASEAN SMEs in the Chinese Market Overview of RCEP and its key provisions Trade benefits and practical utilization Market opportunities in China for ASEAN SMEs Speaker: Representatives from the ASEAN-China Centre (ACC)
11.00 – 11.05	Q & A
Panel Discussion (50 minutes)
11.05 – 11.10	The MC introduces the panelists and the moderator.
11.10 – 11.50	Real Experiences: ASEAN Entrepreneurs Expanding to China Market entry experiences Challenges and adaptation strategies Key success factors Panelists: Mr. Sirichet Chiraphongwatthana Director of IMG Corporation Co., Ltd. (Mantra Brand) and ASEAN Access Ambassador of Thailand Dr. Tran Van An Deputy Chief of Office of the Vietnam Organic Agriculture Association (VOAA) – Chairman of Mekong Herbals Joint Stock Company, Vietnam. Successful entrepreneurs from Malaysia who exports goods to China (TBA). Moderator: Mr. Warong Yamabhai Senior SMEs Development Chief, Government Projects Department, ISMED
11.50 – 11.55	Q & A
11.55 – 12.00	Closing

Organisers:

The Office of SMEs Promotion (OSMEP), Thailand
Institute for Small and Medium Enterprises Development (ISMED), Thailand

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Available from 15 May 2026, 12:00 PM
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ASEAN Access LEARN supports the growth of SMEs through virtual live trainings, including self-study, with focus on international trade. The trainings are brought to you by our network of partners across the 10 ASEAN countries

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RCEP in Action: Opportunities and Practical Experiences in Expanding to the China Market for ASEAN SMEs

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